v. inte·grat·ed, inte·grat·ing, inte·grates
- To make into a whole by bringing all parts together; unify.
- To join with something else; unite.
- To make part of a larger unit: integrated the new procedures
into the work routine.
- To open to people of all races or ethnic groups without
Ways of doing healthy business (2004)
In 2004, an innovative health
service model was developed, congruent with the local Indigenous population’s
spiritual and cultural ‘ways of doing health business’, whilst tapping into the
existing capacity and strengths of this community’s sense of being in the
business of making themselves healthy. This health service model became known
as The Indigenous Wellbeing Centre (IWC).
The Indigenous Wellbeing Centre (2006)
In 2006, IWC defined its role within
the community as identifying and removing obstacles that prevent local Murri
people from accessing and optimizing primary health care services. However, as the operation developed,
and new programs and services were offered, IWC recognised that its services
were also being utilised by non-Indigenous lower socio-economic sectors of the
community. This observation served
as a catalyst for reassessment of the way IWC communicated and offered it
services together with a realignment of its mission and purpose. It was agreed that the organisation’s
name "The Indigenous Wellbeing Centre”, although correct, did not effectively
communicate the organisation’s role within the broader community.
IWC - Creating a presence (2014 and beyond)
IWC recognised a need to develop
a clear brand strategy which would not only create a presence that the
community would recognise, but would also facilitate a strengthening of its
community relationships and perceptions of IWC. In defining and establishing a new name and associated
brand, IWC wanted to ensure business value clarity and develop a communication
strategy that would pay homage to the legacy of the past, strengthen existing
relationships, and position itself as a community leader for the future.
It was agreed that the business
needed to ratify its own ethos of removing barriers, and therefore it was
imperative that the new name incorporate, welcome and accept all segments of
the community without prejudice. Towards the end of 2014 The Indigenous Wellbeing Centre will be known as
the Integrated Wellbeing Centre, opening its doors further to welcome all
members of the community.